SweetChef Identity

The creation of SweetChef captured Heidi Hedecker's unique and talented abilities as an established pastry Chef with German heritage.

After a naming exploration that included among others: Sweet Baum, Baum House, and Baum Cooking – all a play on a derivative of her specialty offering, baumcuchen. Special attention was paid to capture the Heidi's high level of hand-crafted detail.

SweetChef made it's debut on Chef Hedecker's website, SweetChef.net.

  download PDF (928Kb)  »

Filed Under: Identity,

Tags: ,