The Foot Clinic Identity

Full-spectrum service. Single-minded focus. The Foot Clinic is built on the best in compassionate care.

Preventative care. Diabetic wound care. General foot health.

An established member of the Taylor Street community, Dr. Frank Zappa relocated his practice in the fall of 2006. With that came the development of a new identity. Special care was taken to accurately capture this podiatric surgeon's keen sense of accuracy and attention to detail. Incidentally, he also takes a strong liking to prairie-style design. That was enough to hit the ground running and develop an identity that has been applied to print and web-based marketing channels. This worked continued with thee launch of a consumer website.

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