Interactive Media
After developing Tom Makinney's identity and print collateral, the next step was to apply it to an online experience in an efficient offering that clearly communicated his capabilities, while offering valuable functionality to users. Utilizing a third-party service, the build integrated MLS search functionality, gave users a customizable tool that assisted them in their search and provided Tom with an ability to gather lead data. Current technologies such as rich-media were integrated into the site to create an experience that is dynamic and engaging. Dynamic publishing tools were implemented to create a blog that Tom can easily provide his clients with current market information. Tom's website can be viewed here: www.tommakinney.com
Online Marketing
With a valuable tool in place, Tom could now drive an audience to his website and gather user information to expand his farm. Utilizing current advertising technology, a Pay-per-click (PPC) campaign was started with Google®. Tom broadcasts to a specific audience. Conventional banner advertising options have also been considered. In all cases, Tom’s brand has provided a consistent message that can be broadcast through multiple channels in an engaging and effective manner.
