Michael Chorvat, Principal
Mike's career has spanned twenty years, with experience ranging from print to packaging to Web-based design. From concept to execution, he utilizes his abilities to broadcast a consistent look and voice, across multiple media, to the targeted audience.
Mike's career began in the mid-nineties, having studied traditional design from several of Chicago's industry leaders. The tech boom shifted his focus to Web-based media. Mike spent the next ten years working for both small and large firms. His clients included: Arvin Industries, Belveder Salons, Chamberlain, Chicago Foot & Ankle Deformity Correction Center, Deloitte & Touche Consulting, Dolan McEniry Capital Management, General Binding Corporation, Mayana Chocolate, Northwest Community Hospital, Resurrection Health, Saint Anthony Hospital and Sunbeam.
In 2005, Mike founded ThinkPiece Creative. Its focus was to provide communication solutions that are cost-effective and efficient. Says Mike: "Inches, picas, pixels. While the details may change, effective solutions start with the right foundation." That foundation is classic agency-style design. The solutions are communications that capture his client's voice and broadcast it to their audience... loud and clear. Websites, marketing collateral, advertising, even social networking applications are all touch points that, when carefully managed, allow your customers to interact with your brand. ThinkPiece Creative believes that each communication is part of a larger voice. That voice speaks about your brand and your brand is what your audience will retain. Careful consideration of each channel's signal, in relation to your voice, will result in a brand that rings true and has impact.