Express. Impress. Success.
The brand renewal focused on presenting GBC as a consumer-friendly company that allows its customers to quickly enhance their presentation materials with products that are superior in terms of quality and ease of use.
The packaging line featured consumer and commercial binding, laminating and paper-trimming equipment as well as all the necessary supplies. The line used color and persona associations to organize products into vertical segments and nomenclature to communicate product hierarchy. Both product and lifestyle photography were art-directed to establish the brand. This packaging launch coincided with a suite of sales representative collateral.
